BRANDED SMS MARKETING
SMS is a text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages.
SMS, as used on modern devices, originated from radio telegraphy in radio memo pagers that used standardized phone protocols. These were defined in 1985 as part of the Global System for Mobile Communications (GSM) series of standards. The first SMS message was sent in 1992.
The protocols allowed users to send and receive messages of up to 160 alpha-numeric characters to and from GSM mobiles. Although most SMS messages are mobile-to-mobile text messages, support for the service has expanded to include other mobile technologies, such as ANSI CDMA networks and Digital AMPS.
SMS is also employed in mobile marketing, a type of direct marketing.According to one market research report, as of 2014, the global SMS messaging business was estimated to be worth over $100 billion, accounting for almost 50 percent of all the revenue generated by mobile messaging.
SMS has made communication convenient in the recent years. Personal communication became easier and marketing communications became more beneficial to companies.
Marketing communications improve customer relations which in turn generates revenue.Bulk SMS is an active SMS channel used to send SMS to a large group of customers and is considered to be cheaper than messages sent from your phone. Sending messages in bulk gives it its name.
It is better than conventional methods of marketing and email marketing. SMS has higher open rates than emails. They are opened within a few seconds upon receiving and customers are more likely to be aware of things that interests them. SMS has an advantage like none other, it can reach anyone anywhere anytime. This included, it becomes the most desirable option for marketing.Bulk SMS is used to promote and improve sales.
Continuing relations with customers is imperative and including them in everything new is favorable. Bulk SMS also serves as reminders to customers regarding important appointments. Some of the other include transaction messages and confirmation messages.
That being said, it is time to incorporate bulk sms services into your business. However, it is essential you abide by the TRAI guidelines issued by the Government of Pakistan.